Four forest layers,
one story
Specialty coffee nurtured beneath four forest canopy layers in Hướng Phùng, Khe Sanh, Vietnam — where the forest and its people nourish each other.
Starting over from nothing
Madam Hương started over after the 2012 coffee-price crash, when many gardens nearby were cleared for lack of profit. To save hers, she interplanted timber and fruit trees between the remaining coffee rows — at first purely a matter of survival.
Over time that intercropped garden grew into a complete four-layer agroforestry ecosystem. Its biodiversity keeps pests in check naturally, the soil stays moist and friable, and — most importantly — cup quality improved markedly.
From a survival measure, Madam Hương’s model now yields Liberica ranked Top 1 in Southeast Asia 2024 and Arabica scoring 84.75 SCA.
The story, in motion
A short film of the four-layer forest garden and the people behind Madam Hương Coffee.
A forest that is farmed
On the red basalt soil of Hướng Phùng, 15 hectares of coffee grow in a four-layer agroforestry system. Timber trees, Liberica, Arabica and herb-and-spice plants share one closed ecosystem, entirely free of chemical pesticides.
Two coffees, one forest
“Forest Dew”
“Hibiscus”
Selective picking, controlled processing
Each lot collects only fully ripe cherries, hand-picked over several passes following the natural ripening under the canopy. After picking, the coffee is processed and greenhouse-dried, controlled batch by batch.
Traceable, independently tested
Khe Sanh Coffee Geographical Indication certificate.
GC/MS/MS tested by a Japanese laboratory (Shokukanken) — no residue detected.
Liberica — First Place Special Recognition, SEA Green Coffee Competition 2024.
Q Certified Arabica (CQI) — Catimor variety, natural processed, 2023/2024 harvest.
Green coffee for roasters & importers
Every export lot traces back to a single farm and a published cultivation protocol. Selective hand-picking at 100% ripeness, controlled processing, no chemical pesticides.
Let’s continue the story
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